Important Questions
Important Questions You Should Be Asking About Your Company or Department
In the rush of daily operations, it is not uncommon to overlook important issues. Expanding your business without clear answers to these questions carries significant risk.
Ascott Consulting works on the essential operational challenges you do not have time to address, allowing you to focus on your core business. When needed, we can assemble a confidential consulting think tank to help you solve problems and provide insights for long-term growth—all while you continue to focus on serving your customers.
1. Vision & Identity
- How do we build and maintain a strong corporate culture?
- What do we aim to achieve in the future?
- What is our winning aspiration and long-term vision?
- What is our purpose and core values?
- What truly sets us apart in the market?
2. Challenges & Barriers
- What small internal factors are hindering our growth?
- What hidden competitors or threats should we be aware of?
- Why is change necessary now (our case for change)?
3. Market & Industry
- Where will our industry be in the next 5–10 years?
- How can we protect our business against disruptive change in the future?
- Which market segments should we focus on?
- Which adjacent markets or businesses should we enter?
- What do customers truly want from us?
- How do customers currently perceive us?
4. Growth & Competitive Advantage
- How can we expand our market share?
- What opportunities should we pursue immediately?
- How do we differentiate ourselves from competitors?
- What is our growth playbook for the next 3–5 years?
- How can we accelerate the adoption of new technologies or products?
5. Partnerships & Expansion
- Which companies should we consider acquiring?
- Who should we partner with to gain strategic advantage?
- What talent do we need to hire to reach our goals?
6. Innovation & Operations
- What market experiments should we conduct to test new ideas?
- What technology investments should we make?
- Are vendors providing us with the best prices and services?
- What is the optimal organizational structure for growth?
- Are our staff able to perform their jobs efficiently?
- How can we improve operational efficiency?
7. People & Loyalty
- How should we effectively recognize and reward employees?
- How can we develop loyal employees and long-term customer relationships?
- How can we reward and retain customers?
- Are we communicating and reporting internally in the most effective way?
8. Strategic Questions
- Can we use data and analytics to improve decision-making?
- How do we strengthen our brand story to connect emotionally with customers?
- Can we monetize our existing intellectual property and expertise?